Out-of-home advertising has the potential to facilitate informal consumer learning about
important societal issues. To test this idea, the authors developed an in-market, 14-month …

Is the whole greater than the sum of its parts? A vending retail study | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search Is …

This article explores media preferences of advertisers in Least Developed Countries (LDCs)
using the case of Ethiopia. Study 1 demonstrates that billboards are the most popular …

A few studies have investigated the effects of digital media at point of sale; however, there is
a lack of understanding of shoppers' experience of digital place-based media in shopping …

Digital out-of-home (DOOH) advertising, the so-called “new kid on the block”, is not exactly a
child any more. DOOH advertising has become one of the most promising marketing …

The increasing need for advertising strategies, driven by fierce competition for world
markets, has made it important for global managers to understand how advertising media …

This study explores the individual latent constructs influencing billboard advertising effects.
Focusing on the billboard media in Times Square, New York City, this study investigates the …

Currently, no guidelines exist to plan ambient out-of-home media in emerging economies.
This study is one of the first to explore ambient out-of-home media from a media professional …

The purpose of this study is evaluate the out-of-home advertising model of consumer
products in the food industry of Fars province. The model under test was designed using the …

Companies frequently place out-of-home advertisements in locations hoping their brand
becomes associated with that environment's favorable attributes. However, prior research …