Highlighting the important role of marketing in encouraging sustainable consumption, the
current research presents a review of the academic literature from marketing and behavioral …

Purpose The purpose of this study is to examine the functional relationships among terminal
and instrumental values, environmental consciousness and behavioral intentions for green …

The paper examines the sustainable consumption behavior of two emerging countries,
China and India. The conceptual framework incorporates egoistic value, social consumption …

This article examines the moderating influence of environmental consciousness and
recycling intentions on green purchase behavior (GPB) in an emerging economy. Through …

Energy waste is an emerging issue worldwide, with energy conservation goals, such as
conscious energy consumption, playing a crucial role in helping the environment. The rapid …

Consumers' health and environmental concerns drive demands for organic green goods.
This perspective compels businesses to create organic green goods using sustainable …

Sociopolitical activist brands | Emerald Insight Books and journals Case studies Expert Briefings
Open Access Publish with us Advanced search Sociopolitical activist brands Holger Joerg Schmidt …

This study aims to examine how these factors—egoistic and altruistic values and social
consumption motivation-stimulus factors—influence sustainable consumption behaviour …

This paper examines the antecedents of Indian consumers' pro-environment purchase
intention of electric vehicles utilizing the Stimulus-Organism-Response theory. The …

Purpose This study aims to investigate the effect of prosocial values on pro-environmental
behaviours via attitudes in which environmental knowledge and proself values moderate the …