Purpose–The purpose of this study is to investigate the effects of price discount frames and
price discount levels on consumer perceptions about the quality of the service product, the …

Purpose–The purpose of this paper is to conduct an exploratory analysis of low‐income
women consumers' consumption of low‐involvement grocery products, and to explore the …

Purpose The purpose of this paper is to investigate the effects of consumers' perceptions
towards volume discount (VD) benefits on their intention to purchase grocery products under …

Although many prior studies have discussed the effect of discount pricing and product
bundling on sales, few investigated the effect on Game as a Service (GaaS) applications …

Bu çalışma, ürün satışlarında uygulanan kıtlık mesajı türlerinin ve referans fiyatın tüketici
rekabeti, algılanan işlem değeri, algılanan kalite, fiyat bilinci ve satın alma istekliliği …

Sales promotion is generally used to increase sales in the short term by businesses and
especially used widely to influence consumers by businesses and agents of the consumer …

Abstract [eng] The main purpose of this paper is to analyse the impact of percentage and
monetary price discount frames, discount levels of 20%, 40%, 60% and 80% on customer …

Abstract Noncompliance with Tax Payments among taxpayers is observed due to views of
Tax injustice and a lack of faith in the government, particularly in the context of Indonesia …

Retail Service Quality is a vital driver in determining customer satisfaction, which in turn
promotes customer loyalty and reduces switching intentions. Service quality is a solution to …

We provide a framework for setting regular prices and using promotional discounts in a
duopoly where long‐term promotional effects are present and the firms' pricing and …