In the last decade, the field of consumer neuroscience, or neuromarketing, has been
flourishing, with numerous publications, academic programs, initiatives, and companies. The …

During aging cognitive functions change differently from others. Unlike most of the body
systems, there is no clear decline pattern in cognitive processes. One of the most significant …

Introduction The Balloon Analog Risk Task (BART), a computerized behavioral paradigm, is
one of the most common tools used to assess the risk-taking propensity of an individual …

Event-related potential (ERP) has the potential to reveal the temporal neurophysiological
dynamics of risk decision-making, but this potential has not been fully explored in previous …

Cognitive control refers to the ability to regulate cognitive processing according to the tasks
at hand, especially when these are demanding. It includes maintaining and updating …

Arousing research has investigated stressed individuals' decision biases, but whether and
how stress and individual traits interact to impact the underlying decision-making process is …

Given the importance of risk‐taking in individuals' personal and professional life, several
behavioral tasks for measuring the construct have been developed. Recently, a new task …

The purpose of this ERP P3 study was to test a peer observation manipulation (being
observed by a peer versus being alone) on neural markers of attention to reward (win …

Risk-taking is part of the multidimensional nature of impulsivity, consisting of an active
engagement in behaviors or choices with potentially undesirable results, with probability as …

ABSTRACT The Balloon Analogue Risk Task (BART) assesses real-world decision-making
processes in a laboratory setting and has been applied to both healthy and clinical …