The conceptualization of self‐congruity is more than five decades old. However, the
research on its effect on consumer behaviour is still evolving, ensuing the literature …

The proliferation of the Internet and other technological innovations has transformed the
structure of the tourism industry as well as affected how tourism destinations are perceived …

At present, industrial business competition causes producers to be aware of quality, price,
and variety in developing new products to meet the consumers' needs. This research …

A cross-sectional and quantitative study design, with the aim of explaining the relationship
between relationship marketing and customer loyalty, and the mediating role of word of …

Self-image congruence helps explain and predict different facets of consumer behavior. To
date, application of self-congruence theories to tourist post-travel evaluations is limited. This …

Value-expressive brands' success stem largely from self-congruity between their brand
personalities and targeted consumers' self-concepts (Aaker, 1997). Over 100 conceptual …

New strategies for attracting and retaining skilled workforce require organizations better
evaluate Quality of Work Life (QWL) of their employees. They need more precise and more …

Many companies are increasing their efforts to have sustainable operations and offer
environmentally preferable products. However, consumers are often unaware of the …

Abstract Employing Mehrabian and Russell's stimulus–organism–response framework, this
study examines how consumers' perceived quality of interactive restaurant self-service …

Bicycle-sharing is regarded as a new mode of transportation with low-carbon and low-cost
advantages, which could effectively alleviate traffic congestion. Understanding the factors …