I trust what she's# endorsing on Instagram: moderating effects of parasocial interaction and social presence in fashion influencer marketing
SV Jin, E Ryu, A Muqaddam - Journal of Fashion Marketing and …, 2021 - emerald.com
Purpose Social media campaigns by fashion brands typically rely on two types of accounts:
official brands' accounts and social media influencers' accounts. The current study …
official brands' accounts and social media influencers' accounts. The current study …
The relationship between csr communication on social media, purchase intention, and e-wom in the banking sector of an emerging economy
Modern businesses in the present digital age are facing different challenges for survival and
growth due to the stiff competitive environment that prevails almost in every sector …
growth due to the stiff competitive environment that prevails almost in every sector …
The role of CSR engagement in customer-company identification and behavioral intention during the COVID-19 pandemic
Y Wu, W Zhu - Frontiers in psychology, 2021 - frontiersin.org
The global coronavirus pandemic has reignited a strategic debate among the business
community of the necessity for corporate social responsibility (CSR) engagement in the ever …
community of the necessity for corporate social responsibility (CSR) engagement in the ever …
Toward a normative social media theory for public relations
ML Kent, C Li - Public Relations Review, 2020 - Elsevier
Social media might represent the greatest social innovation/revolution in the history of
communication, fundamentally altering how humans communicate, and the practice of …
communication, fundamentally altering how humans communicate, and the practice of …
Social media engagement of stakeholders in the oil and gas sector: Social presence, triple bottom line and source credibility theory
Abstract Enabled by Web 2.0 technology, social media has revolutionised the way
organisations communicate with their audiences by allowing a two-way interaction between …
organisations communicate with their audiences by allowing a two-way interaction between …
Modeling impact of word of mouth and E-government on online social presence during COVID-19 outbreak: A multi-mediation approach
Although social presence plays an essential role under general conditions, its role becomes
significant for societal protection during the quarantine period in epidemic outbreak. In this …
significant for societal protection during the quarantine period in epidemic outbreak. In this …
Differences between TripAdvisor and Booking. com in branding co-creation
The most popular travel platforms in the world are Booking. com and TripAdvisor. Both these
platforms take advantage of users' reviews as a source of information to help other users in …
platforms take advantage of users' reviews as a source of information to help other users in …
[HTML][HTML] Linguistic elements of conversational human voice in online brand communication: Manipulations and perceptions
C Liebrecht, C Tsaousi, C van Hooijdonk - Journal of Business Research, 2021 - Elsevier
The conversational human voice (CHV) is an extensively studied and adopted
communication style in online brand communication. However, in previous research the way …
communication style in online brand communication. However, in previous research the way …
Examining consumer attitudes toward CSR and CSA messages
This study conducts a 2 (message type: CSR vs. CSA) x 2 (source: company vs. nonprofit
organization) factorial online experiment to examine impacts on individuals' attitude …
organization) factorial online experiment to examine impacts on individuals' attitude …
Communicating supply chain sustainability: transparency and framing effects
Purpose Firms employ various forms of disclosure to demonstrate commitment to and
involvement in sustainable supply chain management (SSCM) practices. This research …
involvement in sustainable supply chain management (SSCM) practices. This research …