In recent years, big data has emerged as one of the prominent buzzwords in business and
management. In spite of the mounting body of research on big data across the social …

Today, the use of social networks is growing ceaselessly and rapidly. More alarming is the
fact that these networks have become a substantial pool for unstructured data that belong to …

Although big data, big data analytics (BDA) and business intelligence have attracted
growing attention of both academics and practitioners, a lack of clarity persists about how …

Identification, interpretation and response to customer requirements are the key success
factors for companies, regardless of their industry. Failing to satisfy customer requirements …

Voice of the customer (VOC) is a critical analysis procedure that provides precise
information regarding customer input requirements for a product/service output. The ability to …

Bireyin, kendisinin yönetilmesi sürecine katkısı anlamına da gelen siyasal katılım, içinde
bulunulan toplumun demokratik yapısı hakkında ipuçları vermesi bakımından oldukça …

Businesses have been using social media to promote products and services to increase
sales. This paper aims to study the impact of Facebook on real estate sales. First, we …

Online reviews are a category of product information created by the users based on
personal handling experience. Online shopping websites endow with platforms for …

Text mining and related analytics emerge as a technological approach to support human
activities in extracting useful knowledge through texts in several formats. From a managerial …

Our aim was to analyze the effects of individuals' motivations, specifically reciprocity,
experience, activity, and emotion, on their communications in an online health forum. We …