[HTML][HTML] Federated learning for secure IoMT-applications in smart healthcare systems: A comprehensive review
Recent developments in the Internet of Things (IoT) and various communication
technologies have reshaped numerous application areas. Nowadays, IoT is assimilated into …
technologies have reshaped numerous application areas. Nowadays, IoT is assimilated into …
Impact of content characteristics and emotion on behavioral engagement in social media: literature review and research agenda
We present a review of N= 45 studies, which deals with the effect of characteristics of social
media content (eg, topic or length) on behavioral engagement. In addition, we reviewed the …
media content (eg, topic or length) on behavioral engagement. In addition, we reviewed the …
Securing internet of medical things systems: Limitations, issues and recommendations
Traditional health-care systems suffer from new challenges associated with the constant
increase in the number of patients. In order to address this issue, and to increase the …
increase in the number of patients. In order to address this issue, and to increase the …
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Grounded on service-dominant logic (SD logic), a vital issue for marketers is to understand
how the multiple approaches encouraging consumer participation (CP), as manifested by …
how the multiple approaches encouraging consumer participation (CP), as manifested by …
Driving COBRAs: the power of social media marketing
Purpose This study aims to examine the impact of social media marketing (SMM) efforts,
including entertainment, customisation, interaction and trendiness via WeChat, on …
including entertainment, customisation, interaction and trendiness via WeChat, on …
The role of social media elements in driving co-creation and engagement
Purpose The purpose of this paper is to develop and empirically test a research model
examining the impact of five social media marketing (SMM) elements–entertainment …
examining the impact of five social media marketing (SMM) elements–entertainment …
Promoting social media engagement via branded content communication: A fashion brands study on Instagram
B Castillo‐Abdul, A Pérez‐Escoda… - 2022 - burjcdigital.urjc.es
Social networks have become crucial communication channels for brands through
awareness, engagement, and word of mouth. Instagram is firmly positioned as a direct …
awareness, engagement, and word of mouth. Instagram is firmly positioned as a direct …
Understanding consumer engagement with brand posts on social media: The effects of post linguistic styles
Creating brand posts that stimulate consumer engagement on social media is both vital and
challenging to digital marketers. Despite previous research on this topic, to date, little is …
challenging to digital marketers. Despite previous research on this topic, to date, little is …
Driving healthcare wearable technology adoption for Generation Z consumers in Hong Kong
Purpose Young consumers have increasingly adopted wearable health-care technology to
improve their well-being. Drawing on generation cohort theory (GCT) and the technology …
improve their well-being. Drawing on generation cohort theory (GCT) and the technology …
I don't need a degree, I've got abs: influencer warmth and competence, communication mode, and stakeholder engagement on social media
AY Roccapriore, TG Pollock - Academy of Management Journal, 2023 - journals.aom.org
In this study we consider whether (a) image-and word-based communication modes and (b)
warmth and competence cues vary in their relative influence on different levels of …
warmth and competence cues vary in their relative influence on different levels of …