Although an extensive body of research has emerged on marketing in computer-mediated
environments, the literature remains fragmented. As a result, insights and findings have …

An online recommendation system (RS) involves using information technology and
customer information to tailor electronic commerce interactions between a business and …

In this article, we consider why employing realistic experimental designs and measuring
actual behavior is important and beneficial for consumer research. More specifically, we …

The way a choice is presented influences what a decision-maker chooses. This paper
outlines the tools available to choice architects, that is anyone who present people with …

The purpose of this study is to analyze factors affecting on online shopping behavior of
consumers that might be one of the most important issues of e-commerce and marketing …

In this age of information overload, people use a variety of strategies to make choices about
what to buy, how to spend their leisure time, and even whom to date. Recommender …

In recommendation dialogs, humans commonly disclose their preference and make
recommendations in a friendly manner. However, this is a challenge when developing a …

Recommendation agents (RAs) are software agents that elicit the interests or preferences of
individual consumers for products, either explicitly or implicitly, and make recommendations …

Previous research suggests that consumers would listen more to product recommendations
from other consumers (human recommenders) than from systems based on artificial …

Abstract Information technology has created an innovative way in which people
communicate and interact. Particularly, social networking websites have become a popular …