Greenfluencers as agents of social change: The effectiveness of sponsored messages in driving sustainable consumption
Purpose This study aims to examine the role of message appeals (concrete vs abstract)
posted by greenfluencers in determining their behavioral intention toward the sponsored …
posted by greenfluencers in determining their behavioral intention toward the sponsored …
“Informers” or “entertainers”: The effect of social media influencers on consumers' green consumption
X Zhao, Z Zhu, M Shan, R Cao, HA Chen - Journal of Retailing and …, 2024 - Elsevier
This research examines the impact of social media influencers on green product purchasing
intentions through three studies. Study 1 (N= 195) identifies a consumer preference for …
intentions through three studies. Study 1 (N= 195) identifies a consumer preference for …
From likes to sustainability: How social media influencers are changing the way we consume
N Vilkaite-Vaitone - Sustainability, 2024 - mdpi.com
Social media has become an integral part of our daily lives. Influencers have emerged as
significant players in promoting sustainable consumption in recent years. With their reach …
significant players in promoting sustainable consumption in recent years. With their reach …
Social media influencer promoted sustainable fashion: Effects of sponsorship and benefit association
Increasing pro-sustainability concerns have motivated clothing and fashion brands to adopt
sustainability-focused business practices and offer a sustainable product range. The …
sustainability-focused business practices and offer a sustainable product range. The …
Greenfluencing Through the Power of Emotions? Impact of Message Frames and Emotionally Matching Background Music on the Effectiveness of Influencers' …
Social media influencers have become increasingly important in persuading people to
become environmentally sensitive. As “greenfluencers” have been studied primarily in the …
become environmentally sensitive. As “greenfluencers” have been studied primarily in the …
Analyzing the Correlation Between Social Media Influencers and Customers' Intention to Buy in the Luxury Market
Purpose: The present study analyzed the impact of expertise, authenticity, and
advertisement disclosure by social media influencers (SMI) on the purchased intention of …
advertisement disclosure by social media influencers (SMI) on the purchased intention of …
“What Are You Eating?” Is the Influence of Fortnite Streamers Expanding Beyond the Game?
Online game microcelebrities (streamers) attract a large audience of emerging adult gamers
(age 18–25 years) and have become a target for food industry advertising. Extant research …
(age 18–25 years) and have become a target for food industry advertising. Extant research …
Negative Determinants of CSR Support by Generation Z in Central Europe: Gender-Sensitive Impacts of Infodemic in'COVID-19'Era
M Hála, R MacGregor Pelikánová… - Central European …, 2024 - cebr.vse.cz
The success of sustainability and Corporate Social Responsibility (CSR) depends upon the
active support of all stakeholders. Hence, it is highly relevant and becomes the goal of this …
active support of all stakeholders. Hence, it is highly relevant and becomes the goal of this …
Generation Z response toward sponsorship disclosure on Instagram: Where do they look? What do they perceive? How do they act?
Purpose This paper aims to analyze the visual attention, transparency perception and
attitude of Brazilian women from generation Z toward sponsorship disclosures with a …
attitude of Brazilian women from generation Z toward sponsorship disclosures with a …
Implementation of Sharia Marketing to increase Millennial Interest in Financing: Evidence on BSI Dharmawangsa Branch Office
ATRC Yudha, H Zulfiah… - Etihad: Journal of …, 2024 - jurnal.iainponorogo.ac.id
Abstract Bank Syariah Indonesia (BSI provides BSI Griya Simuda financing that has been
tailored to the needs and abilities of the millennial generation. Marketing carried out in …
tailored to the needs and abilities of the millennial generation. Marketing carried out in …