Analysis of collaboration evolution in AHP research: 1982–2018
Bibliometric analysis is effective for evaluating the merits of a given discipline. This study
provides an analysis of collaboration evolution in analytic hierarchy process (AHP) research …
provides an analysis of collaboration evolution in analytic hierarchy process (AHP) research …
Scheduling in the service industries: An overview
Scheduling plays an important role in many different service industries. In this paper we
provide an overview of some of the more important scheduling problems that appear in the …
provide an overview of some of the more important scheduling problems that appear in the …
Cast demographics, unobserved segments, and heterogeneous switching costs in a television viewing choice model
R Shachar, JW Emerson - Journal of Marketing Research, 2000 - journals.sagepub.com
An accurate television viewing choice model is an important tool for television executives
and advertisers. The authors present a new viewing choice model, which differs from the …
and advertisers. The authors present a new viewing choice model, which differs from the …
Scheduling commercials on broadcast television
S Bollapragada, M Garbiras - Operations Research, 2004 - pubsonline.informs.org
Television networks sell advertising slots to clients by the shows on which the commercials
air. The networks determine the exact location in the show that a commercial will air at a …
air. The networks determine the exact location in the show that a commercial will air at a …
Forecasting television ratings
Despite the state of flux in media today, television remains the dominant player globally for
advertising spending. Since television advertising time is purchased on the basis of …
advertising spending. Since television advertising time is purchased on the basis of …
Still 'watching'TV? The consumption of TV fiction by engaged audiences
A Dhoest, N Simons - Media and communication, 2016 - cogitatiopress.com
There is no denying that television, as a medium and an institution, has drastically changed
in the age of digitization and convergence. For audiences, this has not only opened up …
in the age of digitization and convergence. For audiences, this has not only opened up …
Scheduling commercial videotapes in broadcast television
S Bollapragada, MR Bussieck… - Operations …, 2004 - pubsonline.informs.org
This paper, motivated by the experiences of a major US-based broadcast television network,
presents algorithms and heuristics to schedule commercial videotapes. Major advertisers …
presents algorithms and heuristics to schedule commercial videotapes. Major advertisers …
Demand-driven scheduling of movies in a multiplex
J Eliashberg, Q Hegie, J Ho, D Huisman… - International Journal of …, 2009 - Elsevier
This paper is about a marketing decision support system in the movie industry. The decision
support system of interest is a model that generates weekly movie schedules in a multiplex …
support system of interest is a model that generates weekly movie schedules in a multiplex …
[图书][B] The business of culture: strategic perspectives on entertainment and media
The business of culture is the business of designing, producing, distributing, and marketing
cultural products. Even though it gives employment to millions, and is the main business of …
cultural products. Even though it gives employment to millions, and is the main business of …
Competition through exclusivity in digital content distribution
IR Chiang, JH Jhang‐Li - Production and Operations …, 2020 - journals.sagepub.com
Following decades‐long subscriber growth, cable TV is experiencing a perceptible decline
in viewership as a result of escalating fees, outdated content search, and rigid program …
in viewership as a result of escalating fees, outdated content search, and rigid program …