The influence of numerous factors determines and changes the daily behavior of
consumers. This paper aims to estimate and rank the weight of cultural, social, personal, and …

The influence of numerous factors determines and changes the daily behavior of
consumers. This paper aims to estimate and rank the weight of cultural, social, personal, and …

This study's objective is to identify how elements of the marketing mix contribute to fostering
customer loyalty towards a shopping center or supermarket with the purpose to assist …

Family financial planning involves the family understanding future needs within a specific
time frame and estimating the financial resources required. Also, potential opportunities and …

Smartphones are an indispensable part of our existence, and it is not an exaggeration to
state that they are like our body parts which cannot be separated from us. Interestingly …

Executive summary This study evaluates the use of predictive analytics for predicting client
turnover in subscription-based services, with the objective of developing a predictive model …

Sažetak Rad se sastoji od dva dijela, teorijskog i praktičnog. U teorijskom dijelu fokus je na
verbalnoj i neverbalnoj komunikaciji, strategijama marketinga usmjerenim na uspostavljanje …

Sažetak Promocija u doba rapidnog porasta formalnih i neformalnih oblika elektroničkih
medija predstavlja veliki izazov, a uloge se mijenjaju. Zakon u Hrvatskoj definira …

Sažetak Proizvod predstavlja materijalnu tj. fizičku stvar ili nematerijalnu tj. uslugu koja je
stvorena da zadovoljni neku određenu potrebu ili želju. Proizvod je glavni element …