The recent growth in digital marketing investments and revenues has attracted the attention
of both marketing practitioners and scholars. However, this growth has dramatically …

Purpose The outbreak of the Coronavirus (COVID-19) pandemic and its preventative social
distancing measures have led to a dramatic increase in subscriptions to paid streaming …

Instagram Stories versus Facebook Wall: an advertising effectiveness analysis | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

Advertising was once touted as a 'big boys' marketing tool, but the advent of the Internet has
led to the emergence of online advertising, which has benefitted marketing organizations of …

This article argues that advertising ethics, traditionally focused on ad contents and
vulnerable audiences, should be also applied to ad format intrusiveness. The increasing …

Purpose This paper aims to use signalling theory to examine the concept of advertising
credibility and its effects on brand credibility, brand image, corporate credibility and …

Technological advancements have resulted in the availability and usage of consumer data
for digital advertising. This so-called reality of dataveillance may result in unintended ethical …

Consumers may develop different levels of expectation about a destination, depending on
the source of online information that they encounter. We explored the effects of information …

Cable cord-cutting occurs when users cancel their cable subscriptions to adopt web-
streaming as their primary means of watching television. One factor that has been identified …

Employing privacy calculus theory, we examine why Gen Z consumers increasingly adopt
ad blockers, use private browsers, or take other measures to limit data tracking. Specifically …