Recent years have witnessed a significant trend towards filling the gap between Social
Network Analysis (SNA) and control theory. This trend was enabled by the introduction of …

A social network as an essential communication platform facilitates the interactions of online
users. Based on the interactions, users can influence or be affected by the opinions of …

Live-stream shopping is experiencing unprecedented growth. However, research in live-
stream commerce is in its infancy. The current study integrates uses and gratifications …

Opinion dynamics is a fusion process of individual opinions, in which a group of interacting
agents continuously fuse their opinions on the same issue based on established fusion rules …

At the beginning of this century, Hegselmann and Krause proposed a dynamical model for
opinion formation that is referred to as the Bounded Confidence Opinion Dynamics (BCOD) …

Ordinary celebrities related criteria to harvest fame and influence on social media | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

Travel bloggers are among digital influencers who share travels with their followers and
impact their opinions. This study applies netnography to gain a better understanding of this …

Considering both personal and social perspectives, self-identity and reciprocity were
analyzed to identify the underlying mechanisms used by opinion leaders to accumulate their …

For decades, scientists have studied opinion formation in social networks, where information
travels via word of mouth. The particularly interesting case is when polar opinions …

As mobile games are growing in acceptance for players, several theories stress the
importance of opinion leaders' influence on game adoption. Opinion leaders who exert a …