Eye tracking is the process of measuring where one is looking (point of gaze) or the motion
of an eye relative to the head. Researchers have developed different algorithms and …

The electroencephalography (EEG) sensor has become a prominent sensor in the study of
brain activity. Its applications extend from research studies to medical applications. This …

Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple
choices that asks participants to choose both the most and the least attractive options or …

The new technological advances achieved during the last decade allowed the scientific
community to investigate and employ neurophysiological measures not only for research …

Neuromarketing has become an academic and commercial area of interest, as the
advancements in neural recording techniques and interpreting algorithms have made it an …

Featured Application This article presents an application of deep learning in preference
detection performed using EEG-based BCI. Abstract The traditional marketing …

Neuromarketing (NM) uses neuroscience tools, for example, but not limited to functional
magnetic resonance imaging (fMRI) and electroencephalography (EEG) to study, explore …

Marketing and promotions of various consumer products through advertisement campaign is
a well known practice to increase the sales and awareness amongst the consumers. This …

Neuromarketing (NM) is an application of neuroimaging and physiological tools to record
the neural correlates of consumers' behaviour (eg, decision-making, emotion, attention, and …

This document aims to conduct a literature review in order to identify evolution and research
trends in the area of neuromarketing. To achieve this objective, a science mapping …