Celebrity Endorsement and Purchase Intentions: The Role Of Trust, Attractiveness, Suitability Product

W Wulandari, W Septrizola - Jurnal Pundi, 2021 - ojs.akbpstie.ac.id
The purpose of this study was to analyze The Effect of Trustworthiness on Attractiveness on
endorsement products and the Effect of Product suitability on endorsement products on …

[引用][C] BUSINESS ADMINISTRATION MASTER'S PROGRAMME

P MUPINDU - 2018