[HTML][HTML] The Impact of Green Human Resource Management Practices on Brand Citizenship Behavior and Employee Turnover Intention: A Mixed Methods Approach

S Hajj Hussein, N Bou Zakhem - Sustainability, 2024 - mdpi.com
In light of the escalating necessity for sustainability within Lebanese small to medium-sized
enterprises, these organizations are considered contributors to ecological damage. As a …

Analisis Strategi Pemasaran Green Marketing dalam Meningkatkan Brand Image Perusahaan (Studi kasus Gentle Gen: Deterjen Tumbuhan)

ENS Ompusunggu - Innovative: Journal Of Social Science …, 2024 - j-innovative.org
Penting untuk memastikan bahwa produk yang dipasarkan sebagai" ramah lingkungan"
memang memenuhi standar lingkungan seehingga bisa meningkatkan Brand Image …