Customer rage is a complex phenomenon that is beginning to receive attention from
researchers and practitioners. To date, research into the phenomenon has focused …

The aim of this paper is to investigate the impact of internal and external research
collaborations on the scientific performance of academic institutions. The data are derived …

Purpose The paper aims to examine the relationships among marathon spectator
motivation, satisfaction and behavioral intention in China. Design/methodology/approach …

The primary purpose of this study was to examine the moderating role of team identification
in the relationship between product meanings and the consumption of team licensed items …

This study examined the motives driving the purchase of team licensed merchandise and
the meanings embedded in those products. Data from 135 attendees at two National …

Spectator motives have been conventionally used to explain sport spectator behavior, such
as word-of-mouth recommendations and revisit intention. A review of the literature suggests …

The current two-part study investigated the meanings embedded in sport licensed products
and aimed to develop and test the psychometric properties of an instrument designed to …

Successful service recovery is one of the major tasks for every service provider. This paper
transfers the theory of service recovery from traditional industries to the spectator sport …

This study aimed to determine if experiencing spirituality through spectating sports is
associated with increased wellbeing in sports fans. A sample of 151 American adults who …

A influência do marketing desportivo digital para as entidades desportivas é considerada
um fenómeno recente, e até aos dias de hoje, pouco estudada. A envolvência das …