Current marketing philosophy is value‐oriented, whereas marketing theory explaining value
from the consumer perspective is limited. The theory of consumption value (TCV) is a …

Compared to many developing countries, Malaysia has been far less successful in getting its
citizen to embrace hybrid electric vehicles (HEVs). The study investigates the reasons …

Consumer values have been identified as key antecedents in predicting individual's attitude
towards purchase of a product. This study identifies some of the most important consumer …

Purpose: This paper examined the role of conditional value in the green automotive industry.
The relationships of conditional value's four factors, consumers' attitudes and consumers' …

The demand on global halal cosmetics market is anticipated to reach USD 53 billion by the
end of 2023. In fact, the rising awareness about percutaneous essence of conventional …

Meningkatnya kesadaran masyarakat DKI Jakarta untuk mendukung pelestarian lingkungan
hidup membuat kebutuhan akan produk pangan ramah lingkungan semakin meningkat …

This final year research project is conducted to fulfil the requirement to complete Bachelor of
Commerce (Hons) Accounting. This project is completed and furnished by the authors based …

In Malaysia, pollution issues have encouraged automotive industries and governments to
develop and support the adoption of green cars to reduce environmental devastation …