Determinants affecting start-up funding: evidence from Greece

C Ziakis, M Vlachopoulou… - International Journal of …, 2022 - inderscienceonline.com
Start-up funding has been identified as a significant factor determining operational viability.
Since start-up viability is ethnocentric and culture-specific, the factors that propel sufficient …

StUpGrowthPath: A Growth Hacking Marketing Approach for Digital Startups

C Ziakis, M Vlachopoulou - Balkan Conference on Operational Research, 2020 - Springer
Growth hacking is an experiment-driven technique to determine the most effective ways of
growing a business. In order to grow a successful business, entrepreneurs need to adopt …