This study aims to examine the effect of price and promotion on purchase decision at Bakpia
Kurnia Sari. The respondents in this study were consumers in Yogyakarta. The number of …

Purpose: Shopee, Indonesia's most frequently visited marketplace in November 2023, had
427.2 million visits. Supported by the live streaming feature, Shopee has become the most …

This study aims to test the effect of price and promotion on the purchasing decision of Luti
Gendang in Tanjung Pinang. The repondents in this study are consumers in Tanjung …

Currently, there are many e-commerce platforms used to sell online, one of which is Shopee.
Shopee offers a live-streaming feature with various promotions. The promotion is spread …

This study aims to examine the effect of consumer expectations and prices on purchasing
decisions. The sample used was 30 respondents. The data analysis technique used multiple …

A good marketing concept is when it is able to make promotion a component that supports
consumer purchasing decisions from the results of the business being run. The purpose of …

The proliferation of e-commerce has significantly influenced various facets of commercial
operations, including the expansion of international trade, the adoption of bespoke …

Samsung mengalami penurunan persentase penjualan sebesar 15, 2% menjadi 53, 5 juta
pada kuartal II tahun 2023 dibandingkan dengan data kuartal II pada 2022 lalu dengan …

This study aims to determine the influence of Promotion and Online customer reviews on
Purchase Decisions at Shopee in Bogor City. This research is based on quantitative with …

Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word Of Mouth, Citra
Merek, Kualitas Produk, dan Harga terhadap Keputusan Pembelian (Studi kasus pada …