The Strategic Role of Social Media as a Marketing Communication Tool to Enhance the Competitiveness and Sales of MSMEs

S Sutrisno, A Yani, P Diawati - … Journal of Economics …, 2024 - ejournal.indo-intellectual.id
Social media offers high accessibility and broad reach. With relatively low costs, MSMEs can
reach a larger and more diverse audience compared to traditional media. This research …

Pentahelix Collaborative dalam pemberdayaan UMKM sebagai Upaya Kesejahteraan Sosial Ekonomi

P Buntuang, V Rahman, HW Adda… - Prosiding Seminar …, 2024 - journalng.uwks.ac.id
Latar belakang: Usaha Mikro Kecil Menengah merupakan bisnis yang perlu mendapatkan
perhatian khusus dari pemerintah, karena memiliki potensi besar untuk mendukung …

[PDF][PDF] Revision-THE STRATEGIC ROLE OF SOCIAL MEDIA AS A MARKETING COMMUNICATION TOOL TO ENHANCE THE COMPETITIVENESS AND SALES OF …

Y Ahmad, D Prety - eprints.upgris.ac.id
Social media offers high accessibility and broad reach. With relatively low costs, MSMEs can
reach a larger and more diverse audience compared to traditional media. This research …

[PDF][PDF] THE STRATEGIC ROLE OF SOCIAL MEDIA AS A MARKETING COMMUNICATION TOOL TO ENHANCE THE COMPETITIVENESS AND SALES OF MSMEs

Y Ahmad, D Prety - Indo-Fintech Intellectuals: Journal of Economics … - eprints.upgris.ac.id
Social media offers high accessibility and broad reach. With relatively low costs, MSMEs can
reach a larger and more diverse audience compared to traditional media. This research …