Marketing academics and businesses consider the creation of brand equity to be
fundamental for differentiating products and achieving competitive advantage. Marketing …

Marketing firms navigate a dynamic environment characterized with volatility and complexity,
where survival hinges upon adaptability and responsiveness to external forces. The pursuit …

China is the world's second-largest cosmetic market and is dominated by foreign brands.
However, little is known about Japanese cosmetic brands marketing communication in …

ABSTRAK Halimah, Luthfi Nur. 2023. Analisis Nilai-Nilai Pendidikan Karakter pada Iklan
Layanan Masyarakat di Youtube Kementrian Pendidikan dan Kebudayaan Republik …

Youtube merupakan salah satu media sosial tempat untuk melakukan sebuah promosi dari
perusahaan. Pada penelitian ini Ramayana Department Store menggunakan media sosial …

Franchised small businesses will not survive their first 5 years if they cannot implement
marketing strategies that appeal to their customers. The purpose of this multiple case study …

In the competitive telecomunication industry, brand loyalty has become an important issue.
Strong brand and marketing activity are becoming one of the critical levers for company’ …

Purpose: The purpose is to explore how consumers understand semiotics in short format
videos and its influence on brand perception and brand loyalty. Methodology: A qualitative …

隨著科技的進步與消費者賦權時代的來臨, 客製化服務變成是一種受到消費者歡迎,
而廠商也有能執行的產品開發策略. 由此, 透過客製化服務中的顧客參與, 業者能以透過客製化 …