The role of marketing communications in generating brand equity for an event
MP Llopis-Amorós, I Gil-Saura… - Event …, 2018 - ingentaconnect.com
Marketing academics and businesses consider the creation of brand equity to be
fundamental for differentiating products and achieving competitive advantage. Marketing …
fundamental for differentiating products and achieving competitive advantage. Marketing …
Impact of Forensic Marketing on Consumer Behavior: Evidence From Beauty Products' Purchase Decision
TA Abdulsalam, RB Tajudeen… - Business Ethics and …, 2024 - armgpublishing.com
Marketing firms navigate a dynamic environment characterized with volatility and complexity,
where survival hinges upon adaptability and responsiveness to external forces. The pursuit …
where survival hinges upon adaptability and responsiveness to external forces. The pursuit …
How do leading Japanese cosmetic brands use consumer culture positioning strategies in China? Investigating six Japanese brands' advertisements on Weibo
X Zhang - Media Asia, 2024 - Taylor & Francis
China is the world's second-largest cosmetic market and is dominated by foreign brands.
However, little is known about Japanese cosmetic brands marketing communication in …
However, little is known about Japanese cosmetic brands marketing communication in …
[PDF][PDF] Analisis Nilai-Nilai Pendidikan Karakter Pada Iklan Layanan Masyarakat Di Youtube Kementerian Pendidikan Dan Kebudayaan Republik Indonesia
LN Halimah, IM Mulyawati - 2023 - eprints.iain-surakarta.ac.id
ABSTRAK Halimah, Luthfi Nur. 2023. Analisis Nilai-Nilai Pendidikan Karakter pada Iklan
Layanan Masyarakat di Youtube Kementrian Pendidikan dan Kebudayaan Republik …
Layanan Masyarakat di Youtube Kementrian Pendidikan dan Kebudayaan Republik …
Analisis Pengaruh Kualitas Iklan Media Sosial Youtube Terhadap Loyalitas Konsumen Pada Iklan Ramayana Department Store
RC Pramesti, YT Mursityo… - … Teknologi Informasi dan …, 2019 - j-ptiik.ub.ac.id
Youtube merupakan salah satu media sosial tempat untuk melakukan sebuah promosi dari
perusahaan. Pada penelitian ini Ramayana Department Store menggunakan media sosial …
perusahaan. Pada penelitian ini Ramayana Department Store menggunakan media sosial …
[图书][B] Marketing strategies used by franchise small businesses to retain customers
HJ Arline - 2016 - search.proquest.com
Franchised small businesses will not survive their first 5 years if they cannot implement
marketing strategies that appeal to their customers. The purpose of this multiple case study …
marketing strategies that appeal to their customers. The purpose of this multiple case study …
Model Pembentukan Brand Loyalty Melalui Rebranding Dan Rational Appeals
K Sudarti, DZM Dila - Jurnal Ekonomi Dan Bisnis, 2020 - jurnal.unissula.ac.id
In the competitive telecomunication industry, brand loyalty has become an important issue.
Strong brand and marketing activity are becoming one of the critical levers for company’ …
Strong brand and marketing activity are becoming one of the critical levers for company’ …
[PDF][PDF] Exploring the Dynamics of Short-Format Videos on Social
IN Hammar, S Johansson - 2024 - lup.lub.lu.se
Purpose: The purpose is to explore how consumers understand semiotics in short format
videos and its influence on brand perception and brand loyalty. Methodology: A qualitative …
videos and its influence on brand perception and brand loyalty. Methodology: A qualitative …
[引用][C] Pemasaran Digital Terintegrasi Terhadap Loyalitas Pelanggan
AE Nasution, LP Putri, RA Astuti - Jurnal Ilmiah Manajemen Dan Bisnis, 2022
客製化與價值共創對顧客滿意與忠誠之研究
張立東 - 國立暨南國際大學兩岸高階主管經營管理境外碩士在職 …, 2021 - airitilibrary.com
隨著科技的進步與消費者賦權時代的來臨, 客製化服務變成是一種受到消費者歡迎,
而廠商也有能執行的產品開發策略. 由此, 透過客製化服務中的顧客參與, 業者能以透過客製化 …
而廠商也有能執行的產品開發策略. 由此, 透過客製化服務中的顧客參與, 業者能以透過客製化 …