This study investigates consumer purchase intention of green cosmetics and personal care
products in Thailand by extending the Perceived Value Theory with ethical concern as a …

Purpose The purpose of this study was to examine consumer's perceptions of cloud
kitchens, including the influence of perceived innovativeness (PI), utility motivations (price …

The rapid development of technology and the use of smartphones and mobile applications
(apps) have become significant and influential in today's living. Despite the growing amount …

Purpose The purpose of this paper is to draw upon the theory of consumption values and the
experiential value scale to develop a conceptual model concerning hospitality customer's …

Globally, the hospitality industry ranks as one of the most competitive business sectors, with
competing organizations relying on a cocktail of strategies such as relationship marketing to …

Purpose This study aims to develop a theoretical concept by examining the country image
effects on luxury value perception, a matter past studies have overlooked. Multiple facets of …

The function of the normative process within an existing loyalty framework has rarely been
tested in pro-environmental behavior studies. This research attempts to fill this gap by …

This paper investigates customers' insights about a loyalty program in the online context to
examine the impact of tangible and intangible rewards on attitudinal loyalty and brand …

This methodological paper investigates how visual methods contribute to the understanding
of consumers' values. The study adopts a digital ethnography approach in which participant …

Abstract [eng] The situation in the markets is changing rapidly and competition in the
business sector is increasing rapidly. As a result, corporate marketing decisions are based …