Neuromarketing empirical approaches and food choice: A systematic review

A Stasi, G Songa, M Mauri, A Ciceri, F Diotallevi… - Food research …, 2018 - Elsevier
Consumers' food choices are often driven by reasons of which consumers are not fully
aware. Decision-making about food is influenced by a complex set of emotions, feelings …

Outlining a novel psychometric model of mental flexibility and affect dynamics

F Borghesi, A Chirico, P Cipresso - Frontiers in Psychology, 2023 - frontiersin.org
Theoretically, affective states have always been conceived as complex phenomena
enabling individuals to respond flexibly and dynamically to environmental demands …

Why is Facebook so successful? Psychophysiological measures describe a core flow state while using Facebook

M Mauri, P Cipresso, A Balgera… - … , Behavior, and Social …, 2011 - liebertpub.com
People are more and more using social networking sites (SNSs) like Facebook and
MySpace to engage with others. The use of SNSs can have both positive and negative effect …

Comparing the effects of immersive and non-immersive real estate experience on behavioral intentions

M Mauri, G Rancati, G Riva, A Gaggioli - Computers in Human Behavior, 2024 - Elsevier
Nowadays, the web presents real estate sites providing the possibility to use low-cost virtual
reality (VR) solutions without sacrificing the high quality of graphic visualization of their …

May I experience more presence in doing the same thing in virtual reality than in reality? An answer from a simulated job interview

D Villani, C Repetto, P Cipresso… - Interacting with …, 2012 - academic.oup.com
Is it possible to experience more presence in doing the same thing in virtual reality than in
reality? According to the well known definition of presence as “disappearance of mediation” …

Is your phone so smart to affect your state? An exploratory study based on psychophysiological measures

P Cipresso, S Serino, D Villani, C Repetto, L Sellitti… - Neurocomputing, 2012 - Elsevier
Traditional stress management techniques require significant professional training and
expertise to administer as well as people, time, and resources, which can be difficult to …

Using activity-related behavioural features towards more effective automatic stress detection

D Giakoumis, A Drosou, P Cipresso, D Tzovaras… - 2012 - journals.plos.org
This paper introduces activity-related behavioural features that can be automatically
extracted from a computer system, with the aim to increase the effectiveness of automatic …

Emotion actuator: Embodied emotional feedback through electroencephalography and electrical muscle stimulation

M Hassib, M Pfeiffer, S Schneegass, M Rohs… - Proceedings of the 2017 …, 2017 - dl.acm.org
The human body reveals emotional and bodily states through measurable signals, such as
body language and electroencephalography. However, such manifestations are difficult to …

Psychology of social media: From technology to identity

G Riva, BK Wiederhold, P Cipresso - The psychology of social …, 2016 - degruyter.com
From a psychosocial viewpoint social networks can be defined as “digital spaces” allowing
users to manage both their network of social relationships (organization, extension …

Is virtual reality always an effective stressors for exposure treatments? Some insights from a controlled trial

F Pallavicini, P Cipresso, S Raspelli, A Grassi, S Serino… - BMC psychiatry, 2013 - Springer
Background Several research studies investigating the effectiveness of the different
treatments have demonstrated that exposure-based therapies are more suitable and …