Navigating the new normal: A study on Indonesian travelers' willingness to pay more post-pandemic using the theory of planned behavior

L Wijaya, KC Ng, PR Sihombing… - … dan Pemasaran Jasa, 2024 - e-journal.trisakti.ac.id
One of the industries that have been most negatively impacted by the COVID-19 pandemic
is the tourism industry, which has seen a major drop in international travel, an increase in …