Islamic marketing: A literature review and research agenda
This study adopts a novel approach by combining two complementary tools: bibliometric
method of scientific mapping and content analysis of 113 published articles on Islamic …
method of scientific mapping and content analysis of 113 published articles on Islamic …
Desecularization, social identity, and consumer intention to purchase religious products
Limited research exists regarding the impact of religion and religiosity on consumer
behavior, particularly in the context of a desecularizing society. In this paper, we examine …
behavior, particularly in the context of a desecularizing society. In this paper, we examine …
The influences of Islamic retail mix approach on purchase decisions
H Monoarfa, J Juliana, R Setiawan… - Journal of Islamic …, 2023 - emerald.com
Purpose This study aims to investigate the influence of the Islamic retail mix of product, price,
promotion and store atmosphere on consumers' purchase decisions. Design/methodology …
promotion and store atmosphere on consumers' purchase decisions. Design/methodology …
[PDF][PDF] Halal food supply chain knowledge and purchase intention
This study examines the influence of halal supply chain knowledge on Muslim and non-
Muslim consumers' intention to purchase halal food products. This includes knowledge of …
Muslim consumers' intention to purchase halal food products. This includes knowledge of …
The influence of Islamic attributes and religious commitments toward halal wellness services customer satisfaction and loyalty
Purpose This study aims to analyze the behavior of Indonesian Muslim consumers toward
halal wellness services, especially to determine the effect of Islamic attributes providing …
halal wellness services, especially to determine the effect of Islamic attributes providing …
The impact of customer halal supply chain knowledge on customer halal fashion purchase intention
E Sumarliah, T Li, B Wang, A Moosa… - Information Resources …, 2021 - igi-global.com
Prior studies have demonstrated that halal supply chain knowledge by professionals within
an organization is a vital predictor of halal clothing buying intention. This research in …
an organization is a vital predictor of halal clothing buying intention. This research in …
Mediating effect of Halal image on Muslim consumers' intention to patronize retail stores: Some insights from Malaysia
N Mohd Suki, AS Abang Salleh - Journal of Islamic Marketing, 2018 - emerald.com
Purpose Muslim consumers' tendency to patronize stores with Halal images and purchase
genuine Halal products is closely related to their effort to maintain Islamic identity, and this is …
genuine Halal products is closely related to their effort to maintain Islamic identity, and this is …
[PDF][PDF] Religion in consumer behaviour research: the significance of religious commitment and religious affiliation
This study discusses the influence of religion on customers' attitudes and behaviors mainly
through religiosity and religious affiliation as important religious factors can provide a further …
through religiosity and religious affiliation as important religious factors can provide a further …
Hijab fashion supply chain: a theoretical framework traversing consumers' knowledge and purchase intention
E Sumarliah, T Li, B Wang - MATEC Web of Conferences, 2020 - matec-conferences.org
The recent expeditious growth of Muslim population in the world initiates a dramatic upsurge
of demand for Hijab fashion. Hijab fashion is a green and sustainable fashion in accordance …
of demand for Hijab fashion. Hijab fashion is a green and sustainable fashion in accordance …
Muslim clothing online purchases in Indonesia during COVID-19 crisis
Today, online Muslim clothing providers in Indonesia are faced with increasing competition
in business openness. This condition requires online Muslim clothing providers to be more …
in business openness. This condition requires online Muslim clothing providers to be more …