AI based decision making: combining strategies to improve operational performance
A Al-Surmi, M Bashiri, I Koliousis - International Journal of …, 2022 - Taylor & Francis
This study investigates the strategic alignment between marketing and information
technology (IT) strategies and provides production and operations decision makers a model …
technology (IT) strategies and provides production and operations decision makers a model …
[PDF][PDF] The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review
Marketing is the cornerstone of an organization as it is vital to both strategic planning and
business operations. An organizationLs longrun success depends on its ability to create …
business operations. An organizationLs longrun success depends on its ability to create …
[PDF][PDF] Customer relationship management: digital transformation and sustainable business model innovation
H Gil-Gomez, V Guerola-Navarro… - Economic research …, 2020 - hrcak.srce.hr
The point of departure for this study is the understanding of customer relationship
management (CRM) as a set of technological solutions key for efficient business …
management (CRM) as a set of technological solutions key for efficient business …
Customer orientation and firm performance: The joint moderating effects of ethical leadership and competitive intensity
Although the importance of customer orientation (CO) has been recognized, its relationship
with firm performance is far from clear. This lack of clarity is partly because the impact of CO …
with firm performance is far from clear. This lack of clarity is partly because the impact of CO …
Service customer orientation and social sustainability: The case of small medium enterprises
Social sustainability is an intricate subject with interrelated but distinct components. This
paper measures social sustainability as an employee outcome, customer outcome and …
paper measures social sustainability as an employee outcome, customer outcome and …
Customer-centric strategy driving innovativeness and business growth in international markets
S Tuominen, H Reijonen, G Nagy, A Buratti… - International Marketing …, 2022 - emerald.com
Purpose The motivation for this study comes from decision making related to strategic
marketing orientations in international markets. The authors examine if customer orientation …
marketing orientations in international markets. The authors examine if customer orientation …
The impact of aligning business, IT, and marketing strategies on firm performance
In order to succeed in today's competitive business environment, a firm should have a clear
business strategy that is supported by other organizational strategies. While prior studies …
business strategy that is supported by other organizational strategies. While prior studies …
Implementing the marketing concept at the employee-customer interface: the role of customer need knowledge
C Homburg, J Wieseke, T Bornemann - Journal of marketing, 2009 - journals.sagepub.com
Although the identification of customer needs constitutes a cornerstone of the marketing
concept, the accuracy of frontline employees' perceptions of customer needs has never …
concept, the accuracy of frontline employees' perceptions of customer needs has never …
A dynamic capability view of marketing analytics: Evidence from UK firms
While marketing analytics plays an important role in generating insights from big data to
improve marketing decision-making and firm competitiveness, few academic studies have …
improve marketing decision-making and firm competitiveness, few academic studies have …
The effect of customer relationship management (CRM) dimensions on hotel customer's satisfaction in Kashmir
Purpose The study aims to investigate the effect of four customer relationship management
(CRM) dimensions, namely, customer orientation, customer relationship management …
(CRM) dimensions, namely, customer orientation, customer relationship management …