This study investigates the strategic alignment between marketing and information
technology (IT) strategies and provides production and operations decision makers a model …

Marketing is the cornerstone of an organization as it is vital to both strategic planning and
business operations. An organizationLs longrun success depends on its ability to create …

The point of departure for this study is the understanding of customer relationship
management (CRM) as a set of technological solutions key for efficient business …

Although the importance of customer orientation (CO) has been recognized, its relationship
with firm performance is far from clear. This lack of clarity is partly because the impact of CO …

Social sustainability is an intricate subject with interrelated but distinct components. This
paper measures social sustainability as an employee outcome, customer outcome and …

Purpose The motivation for this study comes from decision making related to strategic
marketing orientations in international markets. The authors examine if customer orientation …

In order to succeed in today's competitive business environment, a firm should have a clear
business strategy that is supported by other organizational strategies. While prior studies …

Although the identification of customer needs constitutes a cornerstone of the marketing
concept, the accuracy of frontline employees' perceptions of customer needs has never …

While marketing analytics plays an important role in generating insights from big data to
improve marketing decision-making and firm competitiveness, few academic studies have …

Purpose The study aims to investigate the effect of four customer relationship management
(CRM) dimensions, namely, customer orientation, customer relationship management …