[图书][B] Marketing strategies to enhance profitability among international oil and gas service companies
H Zafari - 2017 - search.proquest.com
A significant drop in oil price in 2014 resulted in enormous pressure on marketing managers
of international oilfield service companies to address new market expectations. In such …
of international oilfield service companies to address new market expectations. In such …
Reducing costs or increasing marketing: Strategic suggestions for tourism firms in crisis situations
K Bremser, MM Alonso-Almeida… - Journal of Customer …, 2018 - ingentaconnect.com
This research tests if the application of proactive measurements during'times of crisis' is best
mediated by cost reductions or increased marketing efforts. The research was conducted in …
mediated by cost reductions or increased marketing efforts. The research was conducted in …
[PDF][PDF] Grasping the influence of marketing information system on strategic planning and enhancement of banking services for customers
OV Onivefu, OS Onivefu, AJ Onivefu, ZO Onivefu… - 2023 - researchgate.net
Abstract A Marketing Information System (MIS) within the banking sector embodies a
structured and systematically organized framework encompassing procedures …
structured and systematically organized framework encompassing procedures …
[PDF][PDF] Antecedents of Proactive Marketing Management Capability: Evidence from Instant and Convenience Foods Businesses in Thailand
Y Krokaew, P Jhundra-Indra… - วารสาร วิทยาการ จัดการ …, 2017 - academia.edu
An extensive literature has investigated the outcomes of proactive marketing orientation,
relatively little is known about the antecedents of proactive marketing orientation. The …
relatively little is known about the antecedents of proactive marketing orientation. The …