We present an integrative review of existing marketing research on mobile apps, clarifying
and expanding what is known around how apps shape customer experiences and value …

Based on a systematic literature (SLR) and content analysis, this article offers a critical
review of customer engagement (CE) research in English and Chinese hospitality and …

Nowadays many people use mobile applications for different purposes to manage their daily
activities more conveniently and efficiently. Thus, mobile apps contribute to the optimization …

Organizations are increasingly making use of gamification to enhance users' engagement
with their mobile apps. However, more research into the mechanisms that facilitate user …

Drawing on the stimulus-organism-response (SOR) framework, a model is tested that
improves the understanding of customer loyalty toward social commerce websites. The …

Recent studies found that smartphone usage has become an addiction nowadays,
especially among young consumers. The abuse of these digital devices affects individuals' …

Smart retailing has recently emerged as a new form of retail brand management enabled by
novel technologies such as mobile augmented reality applications, to create better …

Social media is shaping the way companies and brands engage and interact with
consumers, particularly Millennials. In light of this growing trend, this study aims to …

Purpose The relationship between online reviews and purchase intention has been studied
in previous research. However, there was little knowledge about the effect of information …

Growing evidence shows that mobile commerce will increase consumers' impulse buying
behavior. However, existing study examining the impact factors on individuals' impulse …