Management writer Tom Peters noted that what gets measured is what gets done in
organizations. Therefore, measurement and evaluation models and approaches provide …

Strategic communication comprises different forms of goal-oriented communication inside
and between organizations, their stakeholders and the society. Strategic communication is …

An extensive body of literature theorizes public relations as two-way communication,
dialogue, and relationships between organizations and their publics. Although there are …

The article is based upon empirical data from a Swedish three-year research project entitled
“Communicative Organizations”, investigating the value of communication for organizations …

Purpose The purpose of this paper is to clarify and demonstrate the core contributions of
communication departments to organizational success beyond traditional ideas of …

This third edition of Exploring Internal Communication includes new chapters on the history
of internal communication, the evolution of employee engagement, the current state of …

Purpose To conduct a systematic review of public relations ethics (PRE) research and
scholarship in the 21st century and suggest future research directions. The study is …

The purpose of the study was to suggest a normative framework for the development of an
organization's enterprise (societal role/stakeholder) strategy, indicating its relationship with …

In public relations, people talk about positioning an idea, a persona, a political ideal, an
ideology–but what are they talking about? Why do some positions taken by organizations …

Purpose–By looking into the relationship between organizational culture and excellent
leadership in public relations, the purpose of this paper is bifold: first, how and to what extent …