Purpose Despite the growing interest by scholars, practitioners and public policymakers,
there are still divergent and fragmented conceptualizations of nation branding as the field is …

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to
provide an overview of this recently established but fast-growing practice, in which the …

This paper examines nation branding in Africa, based on a comprehensive and integrative
review of past research. This considers, among others, current place images on the …

Lack of trust can have a negative influence on consumers' willingness to use electronic retail
(e-tail) platforms especially in countries with weak regulations and poor consumer rights …

It is essential for destinations to understand and manage the perceptions that affect their
image. There is, however, no widely accepted theoretical framework for measuring …

As websites have become increasingly popular as a source of information for customers,
place websites can play a critical role in the choices potential visitors/tourists make about …

Place branding and marketing has become essential for the promotion of tourist
destinations. Yet despite the significance of environmental attributes for place branding …

The authors review and extend the culture literature in international marketing by discussing
some of the cultural underpinnings pertaining to the sub-Saharan African context. With the …

Purpose This paper aims to focus on how a public policy designed to address a social
problem ultimately became the place brand. Design/methodology/approach This paper uses …

The study analyzes the relationship between dynamic capabilities and the degree of inward
internationalization of African-ethnic restaurants in East Africa. A qualitative approach using …