Charitable Triad Theory: How donors, beneficiaries, and fundraisers influence charitable giving
Nonprofits address some of the world's most pressing problems, and many rely on donations
to fund their essential work. Nonprofit marketers are, therefore, tasked with promoting …
to fund their essential work. Nonprofit marketers are, therefore, tasked with promoting …
A review and framework for thinking about the drivers of prosocial consumer behavior
In recent years, the topic of prosocial consumer behavior has garnered more and more
attention from consumer researchers, resulting in a steady increase in published journal …
attention from consumer researchers, resulting in a steady increase in published journal …
The influence of narrative description on the success of crowdfunding campaigns: The moderating role of quality signals
MH Tajvarpour, D Pujari - Journal of Business Research, 2022 - Elsevier
Launching crowdfunding campaigns for new products and ideas is popular, and quality
signals, such as endorsement and past success, can indicate the likelihood of the success of …
signals, such as endorsement and past success, can indicate the likelihood of the success of …
[HTML][HTML] How to attract low prosocial funders in crowdfunding? Matching among funders, project descriptions, and platform types
The amount of crowdfunding research that investigates funding success factors has been
increasing. The existing research shows inconsistent evidence regarding how a prosocial …
increasing. The existing research shows inconsistent evidence regarding how a prosocial …
Stretching the success in reward-based crowdfunding
The use of crowdfunding as a funding method has increased considerably over the last
decade. However, competition for crowdfunding money is tough, and goal setting is critical …
decade. However, competition for crowdfunding money is tough, and goal setting is critical …
Making the world a better place: How crowdfunding increases consumer demand for social-good products
B Simpson, M Schreier, S Bitterl… - Journal of Marketing …, 2021 - journals.sagepub.com
Crowdfunding has emerged as an alternative means of financing new ventures wherein a
large number of individuals collectively back a project. This research specifically examines …
large number of individuals collectively back a project. This research specifically examines …
The merits of a sentiment analysis of antecedent comments for the prediction of online fundraising outcomes
This study focuses on the predictive power of online reviews on fundraising outcomes.
Based on when the review is posted, we divide these online reviews into antecedent …
Based on when the review is posted, we divide these online reviews into antecedent …
Research on the effects of information description on crowdfunding success within a sustainable economy—the perspective of information communication
X Liang, X Hu, J Jiang - Sustainability, 2020 - mdpi.com
Crowdfunding has been widely used by small and micro enterprises, which can raise funds
through launching a project in crowdfunding platform. It is also beneficial to sustainable …
through launching a project in crowdfunding platform. It is also beneficial to sustainable …
The signal value of crowdfunded products
Crowdfunding has emerged as an alternative means of financing new ventures by utilizing
the financial support of a large group of individual investors. This research asks a novel …
the financial support of a large group of individual investors. This research asks a novel …
Portugal's Crowdfunding: A Systematic Literature Review
This study aims to analyze and classify the evolution of crowdfunding in Portugal from 2014
to 2020, addressing the central question,“What is the evolution of literature on crowdfunding …
to 2020, addressing the central question,“What is the evolution of literature on crowdfunding …