There is growing evidence that sensory deprivation is associated with crossmodal
neuroplastic changes in the brain. After visual or auditory deprivation, brain areas that are …

It has become accepted in the neuroscience community that perception and performance
are quintessentially multisensory by nature. Using the full palette of modern brain imaging …

Sensory neurons integrate multiple sensory inputs into a synthetical perception to monitor
complex environments, which significantly impact on how we perceive the world. However, a …

In the last two decades, neuromarketing (NM) studies are snowballed because scientists
and researchers are looking for understanding the mechanisms of decision-making in the …

Multisensory integration (MSI) is the integration by the brain of environmental information
acquired through more than one sense. Accurate MSI has been shown to be a key …

How we perceive our environment affects the way we feel and behave. The impressions of
our ambient environment are influenced by its entire spectrum of physical characteristics …

The rising demand for exploring what is inside consumers' brains and the growth of
neuroscience stimulated research efforts to explore the subtle centers in the consumer's …

Multisensory integration involves a host of different cognitive processes, occurring at
different stages of sensory processing. Here I argue that, despite recent insights suggesting …

The visual word form area (VWFA) is a ventral stream visual area that develops expertise for
visual reading [1–3]. It is activated across writing systems and scripts [4, 5] and encodes …

Multisensory integration and crossmodal attention have a large impact on how we perceive
the world. Therefore, it is important to know under what circumstances these processes take …