Purpose The aim of this study is to examine how brand trust moderates the effect of brand
experience on brand loyalty mediated by brand love in the context of Korean smartphone …

The present study intends to unleash the influence of social media marketing (SMM) on
purchase intention (PI), brand trust (BT) and brand loyalty (BL) in the setting of online travel …

Smartphones have become increasingly essential in people's daily lives. Studying the
enablers that influence students' smartphone buying intentions can inform technology …

This study explores the links between the drivers of love towards traditional luxury brands
and the key outcomes of these. In more detail, we use the stimulus–organism–response …

Brand loyalty is essential for maintaining a business's clients. Numerous studies have been
conducted to investigate its causes and effects. However, this research does not adequately …

ORIENTATION: The study investigated the influence of electronic word-of-mouth (eWOM)
adoption on brand love amongst Generation Z consumers in South Africa that will enable …

Many individual differences affect consumers in the decision-making process (ie, what to
purchase; when to purchase). Face consciousness and public self-consciousness affect …

This research aims to identify the influence of Victoria's Secret's rebranding of brand loyalty
by assessing its brand trust, brand prestige, and brand love. This research was conducted …

Purpose The purpose of this paper is to extend the Push-Pull-Mooring (PPM) theory to
identify the factors influencing Muslim customers' switching intention to halal-certified …

This study explores the location effect on consumers' perceptions of a particular apparel
brand's prestige when a fashion store is operated adjacent to the apparel boutiques of other …