Purpose The purpose of this study is to systematically review the existing literature on
Islamic marketing and its major impacts on consumer behaviours. In addition, this study …

Purpose Over the years, a considerable depth of research has established the link between
trust, commitment and relationship marketing and its relevance to consumers' brand …

Purpose International restaurant and fast food chains such as KFC, McDonald's and Subway
currently serve halal food in some non-Muslim countries, with mixed results. The purpose of …

Emerging markets are the growth engines of the world but they differ significantly from
developed countries. Multinationals tend to flounder in these countries due to the challenges …

Purpose The purpose of this study is to explore the acculturation caused by the Korean
wave among Indonesian Muslim consumers, especially in the food and cosmetic sectors …

Developments in the growing field of Islamic marketing raise scholarly interest into its
foundational principles and the many directions the field is taking. Guided by the diversity in …

Purpose Multinational corporations (MNCs) that want to compete in markets worldwide
should not underestimate the influences of religion on consumer demand. Almost one …

Purpose This study aims to better understand the Islamic consumption incentives because
the spectacular flourishing of the halal market in different places around the world has grown …

Despite the prediction that modernization would lead to secularization, the past 30 years
brought a global resurgence of religion. As many scholars note, religion has gained a new …

Sažetak This study investigates religious (Muslim) consumers' perception of holiday
vacations from the perspective of tourism and theology using qualitative data to evaluate …