The techniques of measuring service quality and service quality dimensions have become a
major area in marketing literature during the past few decades. Since the increasing …

Purpose–The main objective of this paper is to critically appraise various service quality
models and identify issues for future research based on the critical analysis of literature …

Live streaming e-commerce is a novel type of shopping that induces widespread instances
of emotional, impulse buying behavior: immediate purchases driven by strong emotional …

Purpose The purpose of this study is to investigate the effect of fast-food restaurant service
quality (compound effect of food quality, physical environment quality and employee service …

Customer is considered as the king in the world of business. The issue of customer
satisfaction in electronics home appliances has received greater attention from academics …

The purpose of this study is to identify the dimensions of experiential quality and investigate
the relationships among experiential quality, experiential value (emotional value and …

This study aims at identifying the dimensions of experiential quality and investigating the
interrelationships among experiential quality, experiential value, experiential satisfaction …

This paper examines determinants of purchasing flights from low-cost carrier (LCC)
websites. In doing so an extended unified theory of acceptance and use of technology …

The progress of IT technology such as social network and mobile payment and the change
of social economic environment promote the emergence of sharing economy. As a …

The Technology Acceptance Model (TAM) has lately been utilized in a number of studies to
investigate why people reject or adopt new technologies like mobile commerce or e …