Machine learning approach and model performance evaluation for tele-marketing success classification

FÖ Koçoğlu, Ş Esnaf - International Journal of Business Analytics …, 2022 - igi-global.com
Up to the present, various methods such as Data Mining, Machine Learning, and Artificial
Intelligence have been used to get the best assess from huge and important data resource …

Parameter tuned machine learning based decision support system for bank telemarketing

N Metawa, AA Elshimy - Full Length Article, 2021 - americaspg.com
In banking sectors, telemarketing is the major support of selling the products or services.
Banking advertisement and marketing are mainly depending upon the comprehensive …

[PDF][PDF] Interpretable Data Mining Approaches to Predict Term Deposits Subscriptions

Q Chen - BCP Business & Management, 2023 - academia.edu
Under the covid pandemic, informatization has accelerated. Customer behaviors have
changed dramatically in almost every industry, which requires companies and organizations …

Artificial Intelligence Applications in the Indian Financial Ecosystem

VK Manda, KL Nihar - Artificial Intelligence for Risk Mitigation in …, 2024 - Wiley Online Library
The Indian banking and financial services (BFS) ecosystem uses artificial intelligence (AI)
primarily in five major areas—customer service/engagement (chatbot), robo advice, general …

Makine Öğrenmesi Teknikleri Kullanılarak Bankalardaki Potansiyel Müşterilerin Sınıflandırılması

S Oktay, H Bakır, TE Tabaru - Gaziosmanpaşa Bilimsel Araştırma Dergisi - dergipark.org.tr
Bu çalışmada, bankalar için telefon görüşmeleri baz alınarak potansiyel müşterilerin
sınıflandırılması hedeflenmiştir. Öncelikle problem dikkatli bir şekilde ele alınmış ve bu …

Implementation of Stacking Ensemble Learning for Bank Term Deposit Acceptance Classification

B Watono, E Utami, D Ariatmanto - … International Conference on …, 2024 - ieeexplore.ieee.org
Accurately classifying bank term deposit acceptance is critical for optimizing marketing
strategies. This study proposes a novel Stacked Ensemble Learning (SEL) approach to …

Inflation and Its Contribution to Economic Stability in Indonesia in an Islamic Economic Perspective

FA Widya, FL Maula, MDDL Al Hakim… - Proceedings of …, 2023 - jurnalfebi.iainkediri.ac.id
Inflation has decreased compared to times that have been exceeded, however, its journey
has slowed down. This is also accompanied by the development of GDP achievements. This …

Interpretable Machine Learning in Leveraging Customer Information for Success Direct Marketing Campaigns

CO Tjandra, GS Cam, AAS Gunawan… - … Conference on Smart …, 2024 - ieeexplore.ieee.org
A bank's marketing campaign execution is very important. Undoubtedly, a well-crafted
marketing plan will contribute to the bank's increased revenue. Marketing is crucial because …

Predicting long-term deposit customers using convolutional neural network and data conversion technique

AA Keji, O FAKEYE, NN ONOCHIE… - African Scientific …, 2024 - asr.nsps.org.ng
The banking industry is the foundation of any nation's economy, and bank deposits are its
primary source of profitability. Bank deposits play a significant role in determining a nation's …

The Implementation of Telemarketing Strategy on Refinancing Products in Bank Panin Dubai Syariah Malang

EN Aisyah - Al-Muhasib: Journal of Islamic Accounting …, 2023 - jurnalfebi.iainkediri.ac.id
This study aims to find out how Bank Panin Dubai Syariah Malang Branch formulates
telemarketing strategies to determine which customers have the potential to refinance by …