[图书][B] Dienstleistungsmarketing
H Meffert, M Bruhn, K Hadwich - 2015 - Springer
Auf dem Weg in die so genannte „Dienstleistungsgesellschaft “weisen zahlreiche Aspekte
auf die Relevanz einer gesonderten Betrachtung von Dienstleistungen hin. Die Zahl an …
auf die Relevanz einer gesonderten Betrachtung von Dienstleistungen hin. Die Zahl an …
The mystery shopper: a tool to measure public service delivery?
S Jacob, N Schiffino, B Biard - International Review of …, 2018 - journals.sagepub.com
Originally the exclusive preserve of the private sector, the mystery shopper technique is
increasingly being used in the public sector. In the wake of the reforms to modernise the …
increasingly being used in the public sector. In the wake of the reforms to modernise the …
[HTML][HTML] Do or die? The effects of COVID-19 on channel integration and digital transformation of large clothing and apparel retailers in Spain
E Acquila-Natale, J Chaparro-Peláez… - Journal of Theoretical …, 2022 - mdpi.com
COVID-19 has undeniably impacted the retail industry sectors; we are now witnessing the
emergence of a large body of research on the effects of the pandemic in retailing. However …
emergence of a large body of research on the effects of the pandemic in retailing. However …
[HTML][HTML] Devices and strategies: An analysis of managing complexity in energy retrofit projects
Energy retrofits in households are an important means of reducing energy consumption and
mitigating climate change. However, energy retrofit rates have generally been lower than …
mitigating climate change. However, energy retrofit rates have generally been lower than …
An empirical investigation of the impact of non‐verbal communication on service evaluation
M Gabbott, G Hogg - European Journal of Marketing, 2000 - emerald.com
Considers the role of non‐verbal communication in consumers' evaluation of service
encounters. Non‐verbal communication has been extensively studied in the psychology and …
encounters. Non‐verbal communication has been extensively studied in the psychology and …
Consumer vulnerability during mobility service interactions: causes, forms and coping
P Echeverri, N Salomonson - Journal of Marketing Management, 2019 - Taylor & Francis
Research on how vulnerable consumers navigate various marketplaces and service
interactions, developing specific consumer skills in order to empower themselves during …
interactions, developing specific consumer skills in order to empower themselves during …
Exploring the role of service quality, atmosphere and food for revisits in restaurants by using a e-mystery guest approach
Purpose Quality in foodservices has become essential, and new methodological ways of
determining service quality enable a better representation of service processes and help to …
determining service quality enable a better representation of service processes and help to …
The role of non-verbal communication in service encounters: A conceptual framework
M Gabbott, G Hogg - Journal of Marketing Management, 2001 - Taylor & Francis
This paper presents a synthesis of the work in the psychology and anthropology disciplines
concerning nonverbal behaviour and applies this knowledge to the understanding and …
concerning nonverbal behaviour and applies this knowledge to the understanding and …
When a robot makes your dinner: a comparative analysis of product level and customer experience between the US and Chinese robotic restaurants
Integrating two theoretical frameworks, the product level theory and the experience economy
model, this research analyzed and compared robotic technology applications and customer …
model, this research analyzed and compared robotic technology applications and customer …
“You felt like lingering...” Experiencing “real” service at the winery tasting room
S Charters, J Fountain, N Fish - Journal of travel research, 2009 - journals.sagepub.com
There is a growing body of research on the experience of visitors to winery tasting rooms,
and their expectations and satisfaction. This overview uses qualitative research in Australia …
and their expectations and satisfaction. This overview uses qualitative research in Australia …