[图书][B] Dienstleistungsmarketing

H Meffert, M Bruhn, K Hadwich - 2015 - Springer
Auf dem Weg in die so genannte „Dienstleistungsgesellschaft “weisen zahlreiche Aspekte
auf die Relevanz einer gesonderten Betrachtung von Dienstleistungen hin. Die Zahl an …

The mystery shopper: a tool to measure public service delivery?

S Jacob, N Schiffino, B Biard - International Review of …, 2018 - journals.sagepub.com
Originally the exclusive preserve of the private sector, the mystery shopper technique is
increasingly being used in the public sector. In the wake of the reforms to modernise the …

[HTML][HTML] Do or die? The effects of COVID-19 on channel integration and digital transformation of large clothing and apparel retailers in Spain

E Acquila-Natale, J Chaparro-Peláez… - Journal of Theoretical …, 2022 - mdpi.com
COVID-19 has undeniably impacted the retail industry sectors; we are now witnessing the
emergence of a large body of research on the effects of the pandemic in retailing. However …

[HTML][HTML] Devices and strategies: An analysis of managing complexity in energy retrofit projects

P Murto, M Jalas, J Juntunen, S Hyysalo - Renewable and Sustainable …, 2019 - Elsevier
Energy retrofits in households are an important means of reducing energy consumption and
mitigating climate change. However, energy retrofit rates have generally been lower than …

An empirical investigation of the impact of non‐verbal communication on service evaluation

M Gabbott, G Hogg - European Journal of Marketing, 2000 - emerald.com
Considers the role of non‐verbal communication in consumers' evaluation of service
encounters. Non‐verbal communication has been extensively studied in the psychology and …

Consumer vulnerability during mobility service interactions: causes, forms and coping

P Echeverri, N Salomonson - Journal of Marketing Management, 2019 - Taylor & Francis
Research on how vulnerable consumers navigate various marketplaces and service
interactions, developing specific consumer skills in order to empower themselves during …

Exploring the role of service quality, atmosphere and food for revisits in restaurants by using a e-mystery guest approach

BF Bichler, B Pikkemaat, M Peters - Journal of Hospitality and Tourism …, 2020 - emerald.com
Purpose Quality in foodservices has become essential, and new methodological ways of
determining service quality enable a better representation of service processes and help to …

The role of non-verbal communication in service encounters: A conceptual framework

M Gabbott, G Hogg - Journal of Marketing Management, 2001 - Taylor & Francis
This paper presents a synthesis of the work in the psychology and anthropology disciplines
concerning nonverbal behaviour and applies this knowledge to the understanding and …

When a robot makes your dinner: a comparative analysis of product level and customer experience between the US and Chinese robotic restaurants

E Ma, Y Bao, L Huang, D Wang… - Cornell Hospitality …, 2023 - journals.sagepub.com
Integrating two theoretical frameworks, the product level theory and the experience economy
model, this research analyzed and compared robotic technology applications and customer …

“You felt like lingering...” Experiencing “real” service at the winery tasting room

S Charters, J Fountain, N Fish - Journal of travel research, 2009 - journals.sagepub.com
There is a growing body of research on the experience of visitors to winery tasting rooms,
and their expectations and satisfaction. This overview uses qualitative research in Australia …