This review synthesizes the social presence literature that has been conducted in consumer
psychology over the past decade. It provides a framework for understanding the impact of …

Wherever consumers envision faraway locations, remember the past, predict the future,
consider the perspective of others, or entertain remote possibilities, their minds extrapolate …

Social movements, such as Black Lives Matter, surge when support grows for their social
justice goals. At their core, social movements advance when people act collectively by rising …

In the online retailing context, we explore the impact of the consumption target on the
relative effectiveness of scarcity versus popularity cues. Purchasing for oneself often triggers …

Although most research on consumers' choices, and resulting insights, have focused on
choices that consumers make solely for themselves, consumers often make choices for …

This research examines how consumers make unilateral decisions on behalf of the self and
multiple others, in situations where the chosen option will be shared and consumed jointly …

The use of artificial intelligence (AI) service robots is on the rise. With service frontlines
gradually shifting to human–robot interactions, the question of whether the …

This study investigates the differences in referral likelihood and referral times of customers
with different impulsive purchase propensity in the context of referral reward programs. One …

Purpose The purpose of this paper is to examine the effect of peer pressure on joint
consumption decisions among emerging adults. Building on prospect theory and …

Individuals value benevolence and integrity in their partners. However, in many workplace
dilemmas benevolence and integrity conflict. Across 5 experiments (and 8 supplemental …