This article gives a retrospective look at the main determinants of foreign market entry
modes and examines the variables and conditions used in empirical studies in this stream of …

Deciding on the boundaries of a firm as it expands abroad is a critical decision for
managers. Despite the rapid growth in research addressing this issue, many questions …

This study adopts a resource perspective to explore a non-linear relationship between
corruption and two measures of bank foreign market commitment, the capital invested and …

Many foreign firms tend to follow the market-seeking mandate in China. However this
orientation alone does not guarantee superior performance. From the perspectives of …

Purpose–What drives small to medium‐sized enterprises'(SMEs') internationalisation
strategy remains a significant issue in international business research, despite the huge …

Purpose–The purpose of this paper is to draw from organizational ecology and institutional
theory, the authors suggest that there will be a curvilinear relationship between legal system …

Purpose The purpose of this paper is to illustrate how international business (IB)
researchers can benefit from meta-analytic structural equation modeling (MASEM) by …

Page 1 Applied Marketing Science / Angewandte Marketingforschung Roxana Codita
Contingency Factors of Marketing-Mix Standardization German Consumer Goods Companies in …

Purpose The study conceptualizes how firms' strategic motives interact with the
heterogeneity of host country institutional environments in determining the subsidiary …

The ownership strategy of multinational enterprises (MNEs) ie the choice between wholly
owned subsidiary (WOS) or international joint venture (IJV) is an extensively studied topic in …