Artificial agents such as embodied virtual agents, chatbots, voice user interface agents, and
robots simulate human roles for dispensing information to people. According to the …

Disembodied conversational agents in the form of chatbots are increasingly becoming a
reality on social media and messaging applications, and are a particularly pressing topic for …

In recent years, the extensive use of digital human avatar (DHA) endorsement has emerged.
DHA endorsement often entails the use of real products, eg, wearing real clothes, which …

Virtual learning environments often use virtual characters to facilitate and improve the
learning process. These characters, known as pedagogical agents, can take on different …

Imagine walking into a department store to shop for various products. Based on the social
heuristics related to expertise, you would likely favor and trust the advice conveyed by a …

Embodied virtual agents have been increasingly implemented in e-commerce websites to
provide a more natural, social, and engaging way to deliver product information to online …

In a study with 320 Canadian participants, we explore the effect of perceived physical and
non-physical anthropomorphism of an Embodied Conversational Agent (ECA) and the …

Digitalization across industries is increasingly changing the way customers interact with
service providers. One of the most significant influences of digitalization on service …

This paper reports on experiments devoted to explore the role of specific attributes of
humanoid virtual agents that may influence elderly users' perception and attitude …

As artificial intelligence continues to advance, it will increasingly empower the successful
use of intelligent agent (IA) technologies in marketing practices. The purpose of this paper is …