In the future, artificial intelligence (AI) is likely to substantially change both marketing
strategies and customer behaviors. Building from not only extant research but also extensive …

Psychology and economics (together known as behavioral economics) are two prominent
disciplines underlying many theories in marketing. The extensive marketing literature …

Purpose Many marketplace examples suggest that using gamification in the online retail
shopping context boosts sales and positively affects customer loyalty. Nevertheless, more …

Free shipping promotions have become popular among online retailers. However, little is
known about their influence on consumers' purchases, return behavior, and, ultimately, firm …

At each stage in customers' journeys, they encounter different types of numeric information
that they process using different judgment strategies. Relevant numbers might include …

The main aim of the study is to determine the key variables of implementing Machine
learning tools so as to enhance Electronic business (E-business) in the organisation. The …

Experimental research methods have a long history across a number of different disciplines—
including consumer research. Although experiments are just one of many alternative …

Purpose This study aims to use social exchange theory and the principle of reciprocity in
proposing a theoretical model to examine the essential but unexplored unique roles of …

This paper analyzes the under-researched yet rapidly growing subscription e-commerce
services. Using surprise-and uncertainty-related theories, this exploratory study considers …

Retailers seek effective ways to communicate promotions to increase store traffic and drive
purchases. We propose that right-slanted fonts which imply forward movement in their …