Purpose This study aims to investigate the effects of sponsorship on organizational
identification among employees of companies that sponsor individual athletes from the …

This study examined the attitude of university affiliates towards a sponsoring company by
using a part of the conceptual model of sports sponsorship. We focused on the relationship …

Sponsors increasingly engage in CSR activities surrounding sporting events (ie, CSR-linked
sponsorship) to strengthen their socially responsible images. The purpose of the current …

スポーツ (sports) という用語の語源は, ラテン語の 「デポルターレ (deportare)」
とされている.「deportare」 という単語は 「de= away」,「portare= carry」 であり,「運び去る, 輸送する …

抄録 Although the fit between a sponsor and an object (eg, event, sponsored organization,
and endorser) in sport has been shown to be an important construct in predicting …

要旨 本稿の目的は, Keller (1998) によるブランド知識に沿って, スポンサーシップ研究のこれまで
の知見を整理し, その課題を理論的に導き出すことにある. ここでは次の課題が導き出される …

抄録 The purpose of this study was to determine if personality fit between a sporting event
and main sponsor effects the sponsorship outcomes of consumer's attitudes toward sponsor …

抄録 This study discusses how athlete endorsement may facilitate a non-sports brand's
extension into a sports-related product category. We investigate the effect of athlete …

2022 年 3 月に策定された第 3 期スポーツ基本計画では, 東京オリンピック・パラリンピック大会後
におけるスポーツ・レガシーの継承・発展に資する重点施策が 6 つ掲げられている (スポーツ庁 …

抄録 In this research, we will create a model that estimates the attributes of followers based
on the information of utterances on SNS as clues about what kind of customers support e …