Contributions to the foundation of the marketing mix for retail companies
S Balasescu - Bulletin of the Transilvania University of Brasov …, 2014 - webbut.unitbv.ro
This paper highlights the particularities of the marketing mix for a company from the retail
sector. In this sector, there are some specific activities that influence the marketing approach …
sector. In this sector, there are some specific activities that influence the marketing approach …
[PDF][PDF] MERCHANDISING–MODERN TECHNIQUE USED IN THE PROCESS OF GOODS SALES
G Boldureanu, T PĂDURARU - TOMUL nr. 18/2009, 2009 - researchgate.net
Etymologically, the term “merchandising” is derived from the noun “merchandise” that
means, in a broad sense, goods, respectively the assembly of products that constitutes the …
means, in a broad sense, goods, respectively the assembly of products that constitutes the …
Utilizarea instrumentelor de merchandising în crearea imaginii farmaciei
A Solomatin - Competitivitatea şi inovarea în economia cunoaşterii, 2017 - ibn.idsi.md
Competitive growing makes the drug store owners to pay more attention creating the
competitive advantages of their sales areas and the methods of winning customer loyalty …
competitive advantages of their sales areas and the methods of winning customer loyalty …
[引用][C] The importance of product characteristics with the aim of improving online marketing activity
MD Domnica, L BARDAŞUC… - Alma Mater …, 2014 - Alma Mater University jornal of Sibiu