[HTML][HTML] The future of digital technologies in marketing: A conceptual framework and an overview
Digital technologies are key to achieving competitive advantage across marketing and
retailing contexts. At the same time, marketing managers are confronted with a variety of …
retailing contexts. At the same time, marketing managers are confronted with a variety of …
[HTML][HTML] Leveraging in-store technology and AI: Increasing customer and employee efficiency and enhancing their experiences
Due to digital innovations, retailing is undergoing radical changes. Scholars have proposed
frameworks to address outcomes of implementing technology eg, an increased customer …
frameworks to address outcomes of implementing technology eg, an increased customer …
More than Machines: The Role of the Future Retail Salesperson in Enhancing the Customer Experience
Retail sales has consistently faced threats by technology throughout history, with the recent
advent of Artificial Intelligence (AI) posing the most recent challenge. It is often said that …
advent of Artificial Intelligence (AI) posing the most recent challenge. It is often said that …
A systematic review of Industry 5.0 from main aspects to the execution status
Purpose The main aim of this study is to review different aspects of Industry 5.0 (I5. 0) along
with Kaizen measures to foster this novel aspect of industrial sustainability. The study makes …
with Kaizen measures to foster this novel aspect of industrial sustainability. The study makes …
Reimagining personalization in the physical store
The evolving landscape of physical retailing necessitates a reevaluation of personalization
approaches to meet existing market conditions and the demands of modern customers. In …
approaches to meet existing market conditions and the demands of modern customers. In …
Competition or collaboration for human–robot relationship: a critical reflection on future cobotics in hospitality
Purpose The hospitality industry has recently witnessed explosive growth in robotization
with the replacement of robots in many areas. Yet, a key consideration in this robotics wave …
with the replacement of robots in many areas. Yet, a key consideration in this robotics wave …
Artificial intelligence and value co-creation: a review, conceptual framework and directions for future research
Purpose Artificial intelligence (AI) has a significant impact on value co-creation (VCC).
However, a study providing a comprehensive summary of the current state of the art and …
However, a study providing a comprehensive summary of the current state of the art and …
[HTML][HTML] The future of artificial intelligence and robotics in the retail and service sector: Sketching the field of consumer-robot-experiences
Journal of the Academy of Marketing Science embarrassment in service encounters,”
Holthöwer and van Doorn illustrate situations where consumers prefer to be served by …
Holthöwer and van Doorn illustrate situations where consumers prefer to be served by …
[HTML][HTML] Influential factors, enablers, and barriers to adopting smart technology in rural regions: A literature review
SA Alabdali, SF Pileggi, D Cetindamar - Sustainability, 2023 - mdpi.com
Smart Technology is a quickly and constantly evolving concept; it has different applications
that cover a wide range of areas, such as healthcare, education, business, agriculture, and …
that cover a wide range of areas, such as healthcare, education, business, agriculture, and …
[HTML][HTML] Customer experience quality with social robots: Does trust matter?
Although service providers increasingly adopt social robots, much remains to be learned
about what influences customers' experiences with robots. To address this issue, this study …
about what influences customers' experiences with robots. To address this issue, this study …