From stopping to shopping: An observational study comparing a humanoid service robot with a tablet service kiosk to attract and convert shoppers
This study investigates the effectiveness of a humanoid service robot (HSR) versus a tablet
service kiosk (TSK) along the stages of the point-of-sale (POS) conversion funnel. The …
service kiosk (TSK) along the stages of the point-of-sale (POS) conversion funnel. The …
Sequential search with refinement: Model and application with click-stream data
We propose a structural model of consumer sequential search under uncertainty about
attribute levels of products. Our identification of the search model relies on exclusion …
attribute levels of products. Our identification of the search model relies on exclusion …
[HTML][HTML] Consumer search: What can we learn from pre-purchase data?
Researchers are increasingly able to observe consumers' behavior prior to a purchase, such
as their navigation through a store or website and the products they consider. Such pre …
as their navigation through a store or website and the products they consider. Such pre …
Together or alone: Should service robots and frontline employees collaborate in retail-customer interactions at the POS?
This study investigates shopper behavior when interacting with an employee-robot team (vs.
both actors in isolation), along the metrics of the POS conversion funnel. An unobtrusive field …
both actors in isolation), along the metrics of the POS conversion funnel. An unobtrusive field …
Understanding lateral and vertical biases in consumer attention: An in-store ambulatory eye-tracking study
M Chen, RR Burke, SK Hui… - Journal of Marketing …, 2021 - journals.sagepub.com
Using in-store ambulatory eye-tracking, the authors investigate the extent to which lateral
and vertical biases drive consumers' attention in a grocery store environment. The data set …
and vertical biases drive consumers' attention in a grocery store environment. The data set …
In or out? A field observational study on the placement of entertaining robots in retailing
Purpose The purpose of this paper is to empirically investigate the role of the placement (ie
location) of humanoid service robots (HSRs) for entertainment applications in retailing by …
location) of humanoid service robots (HSRs) for entertainment applications in retailing by …
[HTML][HTML] The “first principles” of marketing strategy
RW Palmatier, AT Crecelius - Ams Review, 2019 - Springer
The marketing domain has grown increasingly rich with data, frameworks, and analyses that
enable marketers to craft and execute effective strategies, but they simultaneously represent …
enable marketers to craft and execute effective strategies, but they simultaneously represent …
Understanding the tourist mobility using GPS: How similar are the tourists?
W Zheng, R Zhou, Z Zhang, Y Zhong, S Wang, Z Wei… - Tourism …, 2019 - Elsevier
The emergence of the motilities paradigm places tourism at the core of social sciences.
Thus, understanding the tourist mobility is fundamental for both tourism management …
Thus, understanding the tourist mobility is fundamental for both tourism management …
Search duration
In studying consumer search behavior, researchers typically focus on which products
consumers add to their consideration sets (the extensive margin of search). In this article, we …
consumers add to their consideration sets (the extensive margin of search). In this article, we …
Empirical search and consideration sets
This chapter provides an overview of the recent and growing econometric literature studying
how consumers search for products. We begin with a brief review of theoretical models of …
how consumers search for products. We begin with a brief review of theoretical models of …