From stopping to shopping: An observational study comparing a humanoid service robot with a tablet service kiosk to attract and convert shoppers

M Brengman, L De Gauquier, K Willems… - Journal of Business …, 2021 - Elsevier
This study investigates the effectiveness of a humanoid service robot (HSR) versus a tablet
service kiosk (TSK) along the stages of the point-of-sale (POS) conversion funnel. The …

Sequential search with refinement: Model and application with click-stream data

Y Chen, S Yao - Management Science, 2017 - pubsonline.informs.org
We propose a structural model of consumer sequential search under uncertainty about
attribute levels of products. Our identification of the search model relies on exclusion …

[HTML][HTML] Consumer search: What can we learn from pre-purchase data?

E Honka, S Seiler, R Ursu - Journal of Retailing, 2024 - Elsevier
Researchers are increasingly able to observe consumers' behavior prior to a purchase, such
as their navigation through a store or website and the products they consider. Such pre …

Together or alone: Should service robots and frontline employees collaborate in retail-customer interactions at the POS?

L De Gauquier, K Willems, HL Cao… - Journal of Retailing and …, 2023 - Elsevier
This study investigates shopper behavior when interacting with an employee-robot team (vs.
both actors in isolation), along the metrics of the POS conversion funnel. An unobtrusive field …

Understanding lateral and vertical biases in consumer attention: An in-store ambulatory eye-tracking study

M Chen, RR Burke, SK Hui… - Journal of Marketing …, 2021 - journals.sagepub.com
Using in-store ambulatory eye-tracking, the authors investigate the extent to which lateral
and vertical biases drive consumers' attention in a grocery store environment. The data set …

In or out? A field observational study on the placement of entertaining robots in retailing

L De Gauquier, M Brengman, K Willems… - International Journal of …, 2021 - emerald.com
Purpose The purpose of this paper is to empirically investigate the role of the placement (ie
location) of humanoid service robots (HSRs) for entertainment applications in retailing by …

[HTML][HTML] The “first principles” of marketing strategy

RW Palmatier, AT Crecelius - Ams Review, 2019 - Springer
The marketing domain has grown increasingly rich with data, frameworks, and analyses that
enable marketers to craft and execute effective strategies, but they simultaneously represent …

Understanding the tourist mobility using GPS: How similar are the tourists?

W Zheng, R Zhou, Z Zhang, Y Zhong, S Wang, Z Wei… - Tourism …, 2019 - Elsevier
The emergence of the motilities paradigm places tourism at the core of social sciences.
Thus, understanding the tourist mobility is fundamental for both tourism management …

Search duration

RM Ursu, Q Wang, PK Chintagunta - Marketing Science, 2020 - pubsonline.informs.org
In studying consumer search behavior, researchers typically focus on which products
consumers add to their consideration sets (the extensive margin of search). In this article, we …

Empirical search and consideration sets

E Honka, A Hortaçsu, M Wildenbeest - Handbook of the Economics of …, 2019 - Elsevier
This chapter provides an overview of the recent and growing econometric literature studying
how consumers search for products. We begin with a brief review of theoretical models of …