The authors conduct a meta-analysis on the effect of electronic word of mouth on sales by
examining 51 studies (involving 339 volume and 271 valence elasticities) and primary data …

In the digital era, consumers choose among various types of word of mouth (WOM) when
searching for product information. This research investigates how consumers allocate their …

The push-pull-mooring model was applied in this study to investigate consumer channel
switching intention related to physical and mobile stores. Push effects include mobile …

Purpose Hedonic and utilitarian shopping values have been researched since the mid-
1980s in the fields of marketing, retail and specially on consumer behaviour. A number of …

This paper documents a comprehensive theoretical framework that has been developed to
understand conspicuous consumption behavior. The proposed framework identifies three …

With growing interest in corporate social responsibility (CSR), companies are utilizing it as a
public relation (PR) tool for corporate image change. Previous research suggests that the fit …

Purpose The purpose of this study is to identify major themes and potential research
opportunities in online and offline consumer search. Design/methodology/approach A …

This research proposes a theoretical model explaining the roles of multiple mediating factors–
product quality, service quality, and information search–in the association between product …

The study of customer experience has gained substantial importance in the consumer
behavior field because of how it impacts the development of long-term relationships with …

Abstract Many retailers (eg, Amazon, Walmart) use various types of online recommendation
agents (RAs) on their websites to suggest goods and services to consumers. These RAs …