This study investigates the relationship between corporate social responsibility (CSR) and
brand perception. It specifically examines how negative attitudes toward CSR activities and …

This paper discuss the strategies that can control the extreme negative phenomenon called
brand hate. Our purpose is to introduce a new concept called brand recovery which helps in …

This research investigates the complex relationships between fast‐food addiction (FFA) and
fast food‐anti‐consumption (FFAC). Specifically, we propose an intervening process through …

This study aims to understand the influence of architectural atmospheric elements of
restaurants (AAER) on users' satisfaction and users' visiting behaviors intentions (UVBI), the …

The real growth of the economy of street vendors in Badung Market, Bali has been
increasing rap-idly from year to year. Based on spiritual motivation, work culture and work …

Globally, the hospitality industry positions as one of the utmost modest commercial sectors,
with hostile firms trusting on a mix of approaches, for instance, customer relationship …

E-consumer Behaviour is a shifting fast as more and more consumers migrate from physical
to digital stores to limit physical interaction. This research explores the effectiveness of …

There is empirical evidence to the fact that the service quality of restaurants in general, and
particularly in Ghana need improvement. There have not been studies that delve into the …

Purpose: Due to the ongoing pandemic, consumer behaviour is shifting fast, and a growing
number of consumers are switching from physical to digital stores to limit physical …

Globally, the hospitality industry positions as one of the utmost modest commercial sectors,
with hostile firms trusting on a mix of approaches, for instance, customer relationship …