Purpose Clustering is a highly popular and widely used tool for identifying data-based
market segments. The purpose of this paper is to apply cluster analysis to identify …

With the growing interest of the general population in a healthier diet, it is possible to notice
an increase in the demand for sweet fruit preserves with the partial or total substitution of …

Abstract RODAS-AREIZA, Jairo Antonio and MONTOYA-RESTREPO, Luz Alexandra.
Methodological proposal for the analysis and measurement of sensory marketing integrated …

Purpose The slow food movement has become increasingly widespread globally in recent
years. This paper focuses on explaining how Turkish cuisine, which has a deep-rooted …

The popularity of sensory marketing has piqued the interest of luxury service providers in
designing service environments to stimulate the senses of customers seeking a unique …

The main purpose of this paper is to investigate how the number, perceived intensity, and
frequency of sensory involvement in the consumer-brand relationship, impact brand …

The survey purposes are to preliminarily understand the current situation of atmospheric
music broadcast in hot spring hotels and why these choices of music were made. We …

Sensory encounters are an essential component of the customer experience. However, most
of the research conducted thus far has used self‐reported measuring techniques to address …

This research paper aims to investigate how the ambient conditions in fitness centers affect
customer behavioral intentions through examining the mediating role of customer emotional …

Sensory marketing recognizes the significance of physical experiences in product
evaluation and consumer decision-making. This study examined the effects of model …